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How market innovation ruined the joy of Music



In today’s fast-paced digital world the need for speed is essential, just think about it, you can order a cab, get shopping delivered, book a holiday and pay for it all from the touch of a button in less than five minutes.

When it comes to music, you can stream the latest hits within 10 seconds, Apple and later Spotify revolutionised how we listened to music.

CD’s were horribly flimsy, one scratch and it was ruined and as for cassettes, well you try winding up a cassette that’s tape was ripped out by a toddler.

But before all that, there were Vinyl – or records as the oldies call them.

Recently I was up in my mother’s attic looking for old newspaper clippings for an article – (I’m a serious news junkie) – but instead, I came across a whole box of records from the mid-1980s to the early 90s and I have never received so much joy from old junk. (added that it may be worth a little) Money’s too tight to mention… #SimplyRed










NOW 5 & 6, Whitney Houston, New Kids on the Block, BROS, Original Stone Roses records, Happy Mondays and Kinky Afro… also some cheese that made me question my mother’s taste (Just Say No- Grange Hill Cast) Don’t ask…

What I’m trying to say is that innovation has ruined the process of listening to your favorite music, buying records used to be an act of self-expression, now you just stream what everybody else is listening too.

Yes, it’s great to stream on Spotify instantly, but just as with everything else today, it’s all too easy there is no joy in pressing a button to listen to Beiber.

Listening to the crackle of LPs, the loss of poor WiFi interruptions and the record album artwork made me appreciate a time when things were simpler.

You’d be surprised to find that Vinyl is making a comeback as Sales of Vinyl have reached a 25 year high.

In 2016, 3.2 million vinyl records were sold. The last time records had those sorts of figures was 1991 when Summertime by DJ Jazzy Jeff and the Fresh Prince was one of the biggest tracks of the year.




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