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EXCLUSIVE: New Big Brother house being built in North London ahead of ITV2 reboot 

BIG Brother is set to get its biggest house ever in a brand new location ahead of its ITV2 reboot, Politicalite can reveal.

Britain’s most popular commercial network ITV has ditched plans to build a brand spanking new house for ITV2 at Bovingdon Airfield in Hertfordshire and will now build the Big Bruv backlot in new studios in North London. 

A source told Politicalite last night that ITV bigwigs have struck a deal to build the biggest house ever for Big Brother in North London’s Garden Studios that will see Northern Powerhouse AJ Odudu and Will Best bring back the greatest reality juggernaut on television in Autumn. 

The studios will host massive live eviction shows with space for huge audiences with transport links close to Wembley.

A source told the MailOnline: “Not only is it London-based but it’s only been open for a year and promises the highest standard of production and also a commitment to sustainability.

“Elstree Studios became famous for Big Brother and its live studio audience and bosses are hoping Garden Studios will grow to be as loved as the show’s first iconic home.”

Big Brother 2023 will also see the return of 24 hour live feed on the networks new ITVX streaming platform. 

“The new series will have massive live eviction shows like the reality juggernauts early days plus spin offs.” the source said. 

“The show will bring back weekly public voting meaning you decide once more.”


ITV are still looking for housemates too from all walks of life, details to apply are at the bottom of this article. 

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Former Big Brother producer Paul Osbourne also told Politicalite that ITVX will use Big Brother Live Feed subscriptions to boost revenue for ITVX similar to the CBS feeds on the American version that’s still hugely popular in the states.    

“That’s a smart move. We’ve still got the live feed here in America.” he said. .

The public will decide who goes and who will win, walking out of the house with a life changing cash prize.


AJ Odudu and Will Best are officially the new Big Brother hosts, ITV has announced. 

Last week, Politicalite revealed that AJ and Will were tipped to be the new hosts and now the duo have been confirmed as the presenters for the upcoming ITV revival of the iconic reality show, which is set to make its return later this year on ITV2.



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