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NEW SEASON, NEW YOU! Tips for Starting a new Business

As an entrepreneur, there’s a lot to think about when you’re getting your first business up and running. The steps below can help you avoid some common mistakes and start out on the right foot.

Do Your Research

One of your first steps should be to invest in learning and skills, which means you need to do your research, with a primary question being how you will differ from the competition. You also need to think about who your customer base is and how you will get your message across to them. You may want to use surveys, focus groups or other formal methods in order to get a better sense of what your customers are looking for and how you can best reach them. Ideally, you should already have some experience in the industry where you’re starting a business, but not everyone who starts a company does. If you do not, you should do as much research as you can about the industry and best practices.

Understand Your Company’s Needs

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In part, this falls under doing your research, but it needs its own category because it is so important to ensure that you know what your company needs. When you are focused primarily on the product or service that you will be offering, it can be easy to lose sight of such questions as “Do I need a human resources department?” If you are setting up a bakery that will do deliveries to local restaurants and grocery stores, you might not have thought about the handful of vehicles that you have as a fleet, but for even a small fleet, you need fleet management solutions in order to make sure that part of your business is running smoothly. This may not be your area of specialty, but you need to know that you can use fleet tracking software to get real-time GPS data, which can help you improve performanceand keep costs down.

Create a Business Plan

Once you have done your research and thought about your needs, you need to write a business plan. How detailed this should be will vary depending on what you are going to use it for. You will need to be more thorough in one that is designed to attract investors or convince lenders compared to one that you are just doing for your own eyes. However, make sure that if you are doing one only for yourself, you pay attention to the areas where you’re lacking in specifics. This usually points to a weakness you need to shore up before you launch.

The Right People

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Another element of starting a successful business is finding the right people. This is two-fold. You need to find the right people to work with you in your company, and you need to network with business owners and other individuals. When you are looking for both business partners and employees, you should look for people who share a similar vision. These individuals should be able to manage safety in business as well as contribute to growth and development. When it comes to other types of networking, you should be able to talk to a wide variety of people. Ideally, you might be able to find a mentor or at least a close associate with more experience to advise you.


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