A FEMINIST academic wants university staff to ritualistically repeat the word “menopause” out loud three times a day to combat an apparent stigma.
Purple-haired Dr Andrea Davies from the University of Leicester also wants to make it socially acceptable for women to openly announce hot flushes in meetings.
Calling it the “M-Word”, the 48-year-old believes chanting the word three times is a great way to combat “ignorance” of the topic.
It is the latest crazy feminist dictum to come out of the Western world’s ever disconnected universities.
The associate professor of marketing and consumption told BBC News: “One of the things that we’ve been trying out is to try and say ‘menopause’ three times a day.”
“You feel a bit tentative the first couple of times but now people talk about menopause quite easily in conversation.
“So just try it. Not ‘the M word’, it has to be full ‘menopause’. Say ‘menopause’ three times a day and start breaking down the taboo and the barriers.”
Menopause is the biological stage in a woman’s life that occurs when she stops menstruating.
Symptoms can include hot flushes, poor concentration, headaches, panic attacks, heavy or light periods, anxiety, loss of confidence and difficulty sleeping.
This is obviously not a pleasant experience for women.
However, even suggesting workers should go through this incantation “Menopause! Menopause! Menopause!” is completely bonkers.
There are ways to raise awareness about issues affecting women, but this should not be taken seriously.
You cannot help laugh even imagining the scenario if such a crazed policy came to fruition.
And the sad part is, it’s not hard to imagine it being made a reality.