EASTER Eggs no longer contain the word “Easter” on the front of packaging according to an investigation.
70 million sold this year will carry ZERO mention of the Christian festival on the front of boxes, sparking claims that companies are putting “multiculturalism” over traditional Easter celebrations.
The Sun found that only two of 82 eggs sold at a Sainsbury’s mentioned Easter on the face of boxes.
Major retailers and chocolate egg makers behind the move have been branded “cynical” by the Church.
Catholic priest David Palmer, from Nottingham, said: “If firms want to sell chocolate eggs all year, fine, but they’re marketing them at Easter so not to mention Easter is cynical.”
He said those who celebrate Easter “for the correct reasons” may stop buying eggs.
Elaine Chgwin-Hall of St George’s Church in Stockport said she was “sad” about the removal of the word Easter from Easter Eggs.
“It’s heading in the same way as Happy Holidays instead of Happy Christmas.”
“Eggs signify Jesus has risen and help tell the story, Why not put Easter on the front of eggs? Why do people buy them?
Because it’s Easter.
So why hide that? Other faiths are not as bothered what people think. I think we’re becoming too apologetic.” she added.
Cadbury said Easter was “prominently displayed” on its eggs, and Green & Black’s said it always used the word in marketing.
Sainsbury’s said its eggs were “clearly labelled as part of our Easter range”. Nestlé said there was an “automatic” association between eggs and Easter.