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BOSS MOVE: Hugo Boss tells Politicalite it Welcomes ‘Joe Lycett’ To The Hugo Boss Family  

LUXURY Fashion house Hugo Boss has told Politicalite that it welcomes the comedian formerly known as Joe Lycett to the HUGO BOSS family. 

The comedian changed his name by deed poll yesterday to Hugo Boss in a ‘fight’ with the far-right fashion house after it sent legal challenges to companies who use the word ‘Boss’.

(the new) Hugo Boss said on Twitter last night: So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word ‘BOSS’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding. (1/2)”

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“It’s clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known as Hugo Boss. All future statements from me are not from Joe Lycett but from Hugo Boss. Enjoy. (2/2)” 

Speaking of the historical connection to Hitler the new Hugo Boss said on Twitter: “Hugo Boss did not historically manufacture uniforms for the Nazis. Sorry, THIS Hugo Boss did not historically manufacture uniforms for the Nazis.”

Speaking to Politicalite, the company said: “We welcome the comedian formerly known as Joe Lycett as a member of the HUGO BOSS family. As he will know, as a “well-known” trademark (as opposed to a “regular” trademark) HUGO BOSS enjoys increased protection not only against trademarks for similar goods, but also for dissimilar goods across all product categories for our brands and trademarks BOSS and BOSS Black and their associated visual appearance.”

“Following the application by Boss Brewing to register a trademark similar to our “well-known” trademark, we approached them to prevent potential misunderstanding regarding the brands BOSS and BOSS Black, which were being used to market beer and items of clothing. Both parties worked constructively to find a solution, which allows Boss Brewing the continued use of its name and all of its products, other than two beers (BOSS BLACK and BOSS BOSS) where a slight change of the name was agreed upon.” 

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“As an open-minded company we would like to clarify that we do not oppose the free use of language in any way and we accept the generic term “boss” and its various and frequent uses in different languages.” 

More follows. 

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