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FREE BET! Claim Politicalite’s EXCLUSIVE William Hill sign up offer worth £40*

WILLIAM Hill – founded in 1934 in the UK is one of the oldest and most popular sportsbooks operating in the UK – and Politicalite has teamed up with the betting firm to give our readers a free £40 bet.

Although the days of betting shops and in-person wagers do seem to be disappearing from our streets, the William Hill brand has heavily pivoted to focus on the online side of the sports betting business. Here is how to use the william hill sign up offer.

The sportsbook not only offers a great William Hill sign up bonus to entice new players through their digital online doors but a well-rounded sportsbook offering an impressive range of markets and features. There’s plenty to talk about when it comes to William Hill, so let’s dive in and see just what it is that makes the sportsbook tick. 

William Hill Sign-up Offer Explained

The William Hill sign up offer is one of the largest betting offers that are currently available to UK bettors, offering £40 in bonuses when bettors place a £10 sports bet. 

New players that sign-up and create an account with William Hill can place their first £10 sports bet to receive an impressive bonus at the sportsbook. Four x £10 free sports bets can be claimed by all players that choose to opt-in to the welcome promotion, offering a great opportunity to get a feel for the William Hill brand. 

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There are, however, a handful of terms and conditions that bettors should be made aware of and fully understand before proceeding with the William Hill welcome offer. 

The William Hill welcome offer is triggered when new bettors click any of the offer links on this page. 

From here, bettors are required to deposit a minimum of £10, although it should be noted that deposits made with Entropay, PayPal, Neosurf, iDEAL, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra or Postepay will not qualify for the bonus.


Once the account is funded, bettors are required to place a sports bet with the minimum odds of ½ or greater to trigger the bonus. Once this bet has settled, regardless of the outcome, the William Hill new customer offer will be awarded to the bettors.

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The bonus funds are awarded in the form of 4x £10 sports bets. The free bets can be used on any sportsbook product with the exception of tote, pool and lottery bets. The free bet amount used when wagering will not be returned with winnings from it and any remaining free bets will be removed 30 days after it is credited to the account. 

Why Claim William Hill New Customer Offer? 

Claiming the William Hill new customer offer is a no-brainer for new players looking to trial the sportsbook. 

The new customer offer isn’t a shot at free money and it’s definitely not a get rich quick scheme, but additional funds available are a great way to explore the sportsbook with minimum risk. By using the bonus funds, bettors are able to really get a feel for the William Hill betting brand, rather than try to emulate play via reviews and promotional videos. 

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We would always recommend trying out a handful of online sportsbooks or casinos before deciding on loyalty to one brand. The industry is incredibly competitive and with so many top brands available, it pays to find the right betting hub for you. 

Step By Step Guide on How to Claim the William Hill Welcome Offer 

To claim the William Hill new customer offer, new bettors may feel like they are jumping through hoops, for lack of a better expression.

To make things just that little bit easier, we’ve created a brief step-by-step guide to help new players along their way to open an account with the welcome bonus in hand. 

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Step 1: Visit the William Hill sportsbook 

The first step to claiming the William Hill new account offer is to simply head over to the online sportsbook welcome offer landing page. 

In the interest of saving time, you can click on our link to take you straight to the correct page. Here players are able to read the terms and conditions straight from the horse’s mouth, ensuring that they are fully understood before proceeding with account creation. 

Step 2: Sign up and create an account

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Once you have read, understood and are happy with the terms and conditions enforced on the welcome offer, bettors are required to sign up and create an account with the sportsbook. 

There’s a great big green “Join Now” button that you’ll struggle to miss on the landing page which, when pressed, will automatically apply the promo code and open the account creation page. 

Bettors are required to enter their personal information including their title, full name, email address, date of birth, contact telephone number and postal address before they are able to continue with the process. 

This information is checked and verified with the KYC (Know Your Customer) service, ensuring that players are exactly who they say they are and are legally allowed to play with William Hill. 

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Bettors may be required to submit documents to verify their personal information. When prompted, bettors can upload photographic identity (such as a drivers license) or an alternative form of accepted document. 

Step 3: Claim the welcome offer

The William Hill welcome bonus can then be claimed following the account creation and is quick and easy to qualify.

To earn the £40 in free bets, players must deposit a minimum of £10 at the sportsbook before placing a £10 bet on sports (minimum odds of 1/2) to receive £40 in free sports bets once the bet is settled. In addition to sports betting bonuses, bettors can also find a £10 casino bonus waiting for them in the casino promotion tab. 

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