UNCOVERING THE ICONOCLAST: Meet the lad from Sunderland taking on the mainstream media with a new magazine

IN the past five years, the media landscape in Britain has changed beyond recognition. The rise of Donald Trump and Brexit has triggered a political revolution that has no sign of losing momentum. One key part of that revolution is the Alternative Media – a collective force of every-day citizens who are fighting back against the biased mainstream media.

Dan, 27, from Sunderland, England is a prominent right-wing “YouTuber” known as The Iconoclast.

After gaining a widespread following on YouTube under the alias, “The Iconoclast”, Dan has amassed over 43,000 subscribers and has now set up a new Print and Digital Magazine.


Iconoclast Media aims to examine and report upon the biggest political and social issues facing The West today. They operate over multiple mediums including video, digital, and physical print and aim to shine a light on topics the mainstream media are reluctant to explore. Politicalite sat down with The Iconoclast to find out more about the man behind one of Britain’s freshest media outlets.

Politicalite: So it’s great to finally meet the man behind The Iconoclast, In the early days of setting up Politicalite – when I had about four readers – you were one my big inspirations, you told it how it was, and didn’t sugar coat shit with leftist narrative – many would class you as a ‘political commentator’ – without the invites to Newsnight – how would you describe what you do?

Iconoclast: Well bloody hell, thanks for the kind words! I have to say, Politicalite is one of my go-to sites right now, and I’m not saying that to lick your arse, but you’re always pretty on the nose in my opinion.

I’d describe myself as a normal guy who has something to get off my chest. I know that’s pretty cliche, but my generation (millennials) have really fucked up in regards to their political actions. I didn’t feel I could say what I really thought in “real life” so I needed an outlet. YouTube was perfect as I saw many others who were doing the same

So I’d say I’m an every-day political opinionist.

P: So how did you become a ‘YouTuber’, and what inspired you?

IC: I wouldn’t compare myself to anyone really. Of course, I have people I look up to and respect, but I’ve never tried to imitate other content creators. I think the biggest influence on me was Black Pigeon Speaks. His delivery style was very accessible, and he removed his personal life from his political commentary, whereas many other YouTubers often make the mistake of making their channels all about them.

In terms of why I became a ‘YouTuber’ like I said, I didn’t have anywhere else to speak honestly about the state of Britain and Europe. I never imagined that so many people would watch me.

P: Your Twitter handle @IconoclastPig #Plug …describes you as a “Right-wing hate preacher. Literally Hitler. Responsible for all the bad things in the world. But I have a gorgeous smooth voice that makes angels weep.” (One of my favourite Bio’s to date… ) I’d describe you as the straight Milo without the black husband…What do you say to those who say you’re right-wing, racist, homophobic troll?

IC: Ha! Well, I have to admit, that bio was written when I was under the influence, but it serves a purpose. Still, today, I have people wandering onto my profile and taking that bio seriously. My girlfriend recently asked me what I hated most in the world, and the first thing I thought of was people who don’t get sarcasm. I don’t hate them as people, but I hate that they don’t have that part of the brain that recognises fuckery. Anyway, it’s a great way to separate people who may fall in line with what I think and those who don’t.

Getting back to the question (sorry for the side-track) a lot of people make an instant judgement on my character and say I’m a racist, xenophobe etc. All I’d say to that is [that] it’s not racist, to be honest about cultural and societal problems with certain demographics, and my long-term girlfriend is a Bulgarian immigrant, so clearly I bloody love foreigners! Okay, that’s cheap, but seriously, my main concern is the preservation of British society, and I can’t NOT call out “uncomfortable” truths when I see them.

P: You say in one video, that as a student, aged 19/20 you “where an idiot” to put it frankly, and describe the Politics you were into… how bad where those views? …Were you a tree-hugging greeny? and what would you say, as a more “woke” person, to a 19-year-old Iconoclast?

IC: I was never one of those stereotypical uni students who always latched onto a moral cause at every opportunity, but I was certainly “left-wing”. In reality, I didn’t pay much attention to politics or world events, so that detachment meant I was more liberal on the subjects of mass immigration and Islam – because it didn’t affect me. I remember joking with my best friend (who is now also on the right, funnily enough!) about the silly Daily Mail headlines [that] were about Muslim immigration etc…

[To a younger Iconoclast] I’d say, as corny as it sounds, to be open-minded and look at every side of the argument. Back then I was very insulated and impressionable. It really benefits you to accept different points of view. Also, To not judge those who I mocked. It’s easy to judge people you don’t understand, so I’d tell myself to take the time to listen to those who I thought were mental.

P: What ‘Political-Box’ would you put yourself into today?

IC: That’s a tough one. It depends on geography. British politics aren’t the same as US politics etc. In terms of Britain, I don’t have a party to latch myself to. I voted for UKIP earlier this year, but it’s not because I was a passionate UKIPer.

I knew UKIP would be destroyed, but I couldn’t bring myself to vote Conservative (mainly because they aren’t really conservative) and the Labour party have gone off the deep end. In the end, my vote didn’t matter because my area always votes Labour. I think there’s a gap on the right for a new party to form. Maybe I’ll start it! I’ve thought about it, definitely. It would be a nationalistic party (but not obnoxiously so) dedicated to preserving British culture, identity, and actually sticking up for the working class instead of pretending to do so like the Labour party.

So in short, I’d consider myself a British nationalist.

P: Over the past 12 months, especially in the States, the Mainstream Media or MSM as the right like to call them, have been labelled the “Fake News” Media, to quote The Don.. do you trust the MSM?

IC: Absolutely not! I’m very militant in my views towards the BBC for example. I don’t care when news media companies admit that they are biased, but when they pretend to be neutral it really fucks me off. The BBC is establishment through and through. They’re anti-Brexit, and also anti-Corbyn. Now, I hate Corbyn! But his fans are correct when they say the BBC is against him. The BBC, like CNN and others, all have a stake in preserving the status quo.

P: We often laugh at The Guardian and The Independent on Twitter, so which outlets in the UK would you say are “Fake news” – and do you think that is the main reason why so many people listen to people like you and the likes of Paul Joseph Watson?

IC: I don’t think any outlets actively make up news, but certainly they print what they want to believe is true. It’s no coincidence The Independent promotes pro-Islam stories when one of its major shareholders is a rich Saudi.

People on the left always attack me for using Breitbart as a source, because in their mind it’s nothing but “Russian propaganda” – But there’s clearly a divide in news media now, where they’re all working towards their own respective political goals, and the public see this and switch off. That’s why they’re turning to the Internet.

P: The Iconoclast on YouTube has become very successful, you have over 43k subscribers – it sort of feels like a movement, and now you’ve channelled that into a Magazine… tell us more about it.

IC: Where do I start! I never expected people to subscribe to my channel, nevermind look to me for advice. I do, admittedly, like to think of my channel as a sort of movement as you say, because if I’m not having a positive effect in the real world, what’s the point? I’ve been overwhelmed with the support I’ve received since I started my channel.

I love seeing messages from regular people on my Twitter, Facebook and Minds profiles telling me about what is going on in their lives, and they for some reason trust me to absorb their words.

I always wanted to give a platform to those people because, really, they were me. I just couldn’t find a magazine dedicated to promoting political views of “normal” people. I wanted to be that platform. If we want to alter the direction of western culture, we need to be collective in our efforts.

P: What have been the biggest challenges in setting up a new media outlet? and do you think there’s an appetite for a new magazine in the market?

IC: In terms of challenges, I’d say the biggest obstacle has been internal. I never really imagined I’d have the support and encouragement from so many people to start a magazine, and without them, I can safely say I’d never have taken the chance.

But I think you have to take risks in life, and I’m getting to an age where I simply don’t give a shit. I’m an ambitious guy and I’d rather fail in trying something new, than being scared to get out of my shell.

The stakes are too great now. Either we say something or we give up.
I think there’s definitely a hunger for a new media outlet that takes into consideration the views of normal people. We’re sick and tired of “professional journalists” telling us what to think.

The Iconoclast magazine is available to purchase now for £2.99 ($3.94) as a digital download or £6.99($9.21) for the Print edition. – The cut-off date for the print edition is Saturday the 18th November 2017.

Follow the Iconoclast on Twitter Facebook and Subscribe on YouTube.

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