TELLY bigwigs at ITV have officially signed a deal with Big Brother creators Banijay (Endemol) meaning the iconic reality juggernaut will be making a return on ITV2 next year.
In April we reported that Big Brother was to make an explosive return on ITV with normal people, just like the shows glory days.
The news came just weeks after Politicalite called for the iconic show to come back.
ITV sources told Politicalite, following exclusive reports in The Sun that talks to bring back the iconic show were at a “delicate early stage”, adding that ITV was prepared to “throw the kitchen sink” at show creators Endemol, who produce Big Brother under the Banijay company to bring the show back to UK TV screens.
Now ITV sources have confirmed the network has struck a deal to relaunch Big Brother and bosses have said they want to cut ties with the past with “a big money revamp “for the Love Island generation”.
Our source also claimed that the network will “build a brand new house at a site in the UK.”
ITV also “poured cold water” on initial reports that Davina McCall, Emma Willis or Rylan Clark would host the revamped ITV2 series.
The show will have a brand new host for a new generation with insiders claiming Mo Gilligan could get the coveted telly gig to appeal to a ”younger audience” for the key 18-24 advertising demographic that makes Love Island a cash cow for ITV.
“Big Brother will be revamped for the Love Island” generation, with “less interference” and “fewer challenges” said the source.
“This needs to be totally new and fresh. It’s all about drawing in a young audience. The aim is to get back to basics.”
“ITV wants to create a real buzz, and Big Brother is the ideal format for live event TV”, the source speaking on a condition of anonymity claimed.
ITV declined to comment.
