JULIAN Dunkerton, the co-founder of Superdry is donating £1 million pounds to the campaign for a referendum on the final Brexit agreement as Britain prepares to outline in more detail how a no-deal outcome would work.
“I’m putting some of my money behind the People’s Vote campaign because we have a genuine chance to turn this around,” said Julian Dunkerton, a “remainer” who opposes Britain’s planned departure from the European Union.
“I’ve got a good instinct for when a mood is going to change and we’re in one of those moments now.”
Sellout Dunkerton was once a working-class lad, but he’s now turned his back on Brits and has backed the Remain campaign which is for the lefty middle class.
Born in 1965, his father Ivor and stepmother Susie founded and ran Dunkertons Organic Cider.
At the age of 19, Dunkerton founded along with his then business partner Ian Hibbs, the fashion retail chain Cult Clothing Co with a £2,000 loan.
They started selling the clothing from an indoor market stall in Cheltenham.
Over the course of 15 years, Dunkerton and Hibbs built Cult Clothing to a chain of stores with a turnover of £17 million.
In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry.
The idea for the company came from a trip to Japan. A number of celebrities, including David Beckham, Leonardo DiCaprio and Idris Elba were spotted wearing the label.
In 2010, the company was floated on the London Stock Exchange at a value for £400 million.
As of January 2018, the company has more than 500 stores in 40 countries.