ASOS boss Anders Holch Povlsen sadly lost three of his four children in the Sri Lankan terror attack, carried out by Islamists.
The attacks killed 290 innocent civilians with many more injured in the direct attack on Christians celebrating Easter, not all the victims have been accounted for, and some have not yet been identified.
The BBC said Police have arrested 24 people, but no-one has claimed responsibility.
Brits and Americans were amongst the dead, with a total of EIGHT explosions ripping through Churches & hotels in Colombo, Sri Lanka today.
One of the most upsetting details, is of Asos boss Three of the four children of Danish billionaire Anders Holch Povlsen died in the Sri Lanka bombing attacks, a spokesman has confirmed to the BBC.
The family were visiting the country over the Easter holiday. The names of the children have not been made public.
He is also the biggest single shareholder in clothing giant Asos and is the UK’s largest private landowner, according to the Times newspaper.
“Unfortunately, we can confirm the reports,” a company spokesman told the BBC. “We ask you to respect the privacy of the family and we therefore have no further comments.”