THE COST of Greater Manchester’s failed bid to become the new home of Channel 4 has been revealed thanks to a freedom of information request by Manchester Evening News.
The joint bid between Manchester and Salford Clowncil’s saw a whopping £121,000 disappear out of the coffers during a time of cut backs and high rates of homelessness in the city.
In trying to entice Channel 4 executives, Manchester Clowncil blew more than £60,000 in one day alone.
A swanky restaurant event in the cities up market Northern Quarter saw them squander £45,000 on a bespoke theatre show lasting over an hour amongst other things.
A celebrity questions and answers session took place earlier the same day which also saw them shell out a further £16,000 at a 47th floor penthouse suite at Beetham Tower.
Manchester and Salford Clowncil’s joined forces to create a bid that would have seen the left leaning broadcaster have sites spread across the two cities.
Leeds beat off competition from Glasgow, Bristol, Cardiff, Liverpool and a joint bid from Coventry and Birmingham representing the West Midlands to become the new home of Channel 4.
TV bosses travelled up North from London for two events in Manchester City Centre on June 19th 2018 which we’re both bank-rolled by the town hall.
When Mayor of Manchester, Labour’s Andy Burnham was asked whether the money for the failed bid was money well spent he answered “The problem was this whole process was flawed and it worked well for Channel 4 but nobody else”
Money also spent on the events went to the creative design agency Modern Designs who picked up £7,650, their mission statement stating it is “dedicated to the principle that good design can change the way people think, what they believe in and how they behave”
A further £3,150 was dishes out to economics consultants Metro Dynamics, a firm recently set up by Mike Emmerich, former CEO of Greater Manchester think-tank New Economy.
Coffee bar Grindsmith pocketed £550 for refreshments whilst £829 was spent with Marketing Manchester.
Diversity Travel also picked up a decent lump for organising transport for media apprentices who were invited to speak at the events.