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X IS THE FUTURE: Twitter set to rebrand as “X”, says Elon Musk 

TWITTER boss Elon Musk has said he will rebrand the social media platform as “X” in an effort to make the company the biggest online platform for interactive activity.

The Tesla and SpaceX founder, who bought the company in October 2022, tweeted on Sunday: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.

Elon added: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow”.

Thousands of users replied to Mr Musk with design suggestions before the 52-year-old shared a short video of an X with a flickering background.

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Twitter Managing Director Linda Yaccarino said on the platform Sunday night: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”

“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”

The blue logo, known as Larry the Bird, has been Twitter’s emblem since its creation in 2006, with the current design in use since 2012.

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In April, the logo was briefly replaced with a small picture of a Shibu Inu dog, famously known as the Doge meme, in an apparent nod to the cryptocurrency Dogecoin.

An email sent to Twitter’s business partners in the same month said it had been renamed as X Corp following a merger, but that the social media platform would retain its original name.

The move is the latest in a series of major changes to Twitter since Mr Musk’s takeover, including the “verified” blue tick status being monetised in April and a temporary limit at the start of July on the number of posts users were allowed to read.

Facebook owner Meta launched Threads, its own text-based conversation app, earlier this month, but it has seen a sharp decline in daily activity with Twitter staying stable. 

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Meta chief executive Mark Zuckerberg said more than 30 million people had signed up to use his rival messaging app in the first 24 hours.

Twitter threatened to sue the company over alleged stolen trade secrets.

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