The network feels like the row is a “never ending train” and is listening to social media and viewers feedback – but Schofe is digging his heels in claiming that he has no reason to quit the show he’s presented since 2002.
Despite his protest a source revealed that it is ‘highly unlikely’ he will return to This Morning in September after his contract expires in the Summer.
A source told the Daily Mail: ‘Phil doesn’t see why he should go. It’s his job, he has steered the show for more than 20 years.’
A further source added that the situation between the pair had become a ‘runaway train that cannot be stopped’.
The row has even been talked about in the House of Commons with Tory MP Oliver Dowden describing opposition leader Sir Keir Starmer and his deputy Angela Rayner as ‘the Phil and Holly of British politics’.
Explaining his statement, Mr Dowden said: ‘All lovey dovey on the surface, they turn it on for the cameras, but as soon as they’re off, it’s a different story. They’re at each other’s throats.’
One ITV insider described the MP’s comments as a ‘cheap shot’. The embarrassing episode prompted yet another crisis meeting at the broadcaster, with one source saying: ‘Enough is enough.