
RISHI Sunak needs to appeal to the unrepresented British underclass and galvanise the Red Wall Brexit momentum to avoid an electoral wipeout at the next General Election, Politicalite says.
The most successful political party in Western Europe is at risk of terminal stagnation and apathy akin to grey John Major’s turbulent era in the mid 1990s, and Britain could be about to see a Labour landslide like 1997.

To avoid this, the Tories and the Government must take urgent action to re-capture that silent majority of Red Wall momentum gained by the once in a generation alliance of the traditional working-class Labour voter and traditional Tory-shire voter to get Brexit done at the last General Election – the Tories biggest win since Margaret Thatcher in 1987.

The party is a different beast to yesteryear and needs to represent and appeal to the Britain of 2023, not 1983.
Fighting and appealing to the underclass, the “everyday Brexit geezer” and the upwardly focused “Love Island” generation and not just the folk who read the Daily Mail, watch GB News and shop at Waitrose rather than Aldi.

Isn’t it time a British political party reached the politically unreachable, disenfranchised under-represented under-belly of Britain? The kind of people who live in a Britain of falling living standards and a constant slide towards a 21st Century version of a Charles Dickens novel, because for many, the Cost of Living crisis and poverty crisis is taking some of the most vulnerable in society to the dark days of the poverty stricken Victorian era.

Political discourse also needs to unite against issues that haven’t been properly addressed for generations.
What are those issues? According to our readers and the “chatter” among working-class folk it’s inflation, poverty, illegal immigration, social injustice, inequality and a move away from divisive culture wars to bring back a kind of late nineties feel-good optimism that Generation X dreamed about.

They now have the power, so why are we sticking to same old twentieth century ideas, failed solutions and policies of neoliberal ideals in the age of Artificial Intelligence and Technological Advancement not seen since the dot com boom.
What would a British citizen waking up from a coma they went into in 1993, think about the state of British politics, life and culture in 2023? Have we achieved the optimistic thinking of the post Cold War era of peace and prosperity, or have we lost our sense of Western identity, power and prestige?
We have been battered by Covid, Rising Inflation, Food Shortages and a cost of living crisis. We also have a major backlog in the NHS and a need to tackle both Adult and Elderly Social Care into a system that is fit for the twenty first century, not the twentieth.

There is also a national housing crisis that needs to be tackled with REAL action and revolutionary policy ideas – the kind Thatcher took up to change the grim reality of rough everyday life for millions of British people in the Eighties, and for the nations most disadvantaged and vulnerable.
GREAT Britain – the nation that defeated Hitler and had the vision and knowledge to abolish slavery and inequality before the Labour and BLM movements should be leading the Western world in tackling injustice, poverty, social and economic inequality, because we are failing to address the root causes of many of our social ills and problems.
Forward thinking Rishi Sunak has the right kind of ideas, His Eat Out to Help Out scheme saved millions of businesses and livelihoods during Covid and his exciting backing of AI and a potential £1,600 a month Universal Basic Income scheme is the way to go. Let’s rethink old twentieth century economics and divides, let’s make life better for the next generation.

His commitment to the Cost of Living support scheme is admirable, but the people need support and help every month, not just every quarter and his trial of a Universal Basic Income for all is the policy vision his government should be focusing on to finally look after the British people. It’s time the nation got the migrant hotel experience and started being treated like five-star guests, and not the rockstars being thrown out for smashing up the gaff.
These ideas aren’t Communism, it’s common sense-ism. The western world is starting to feel the benefits of the advancement in Artificial Intelligence and Technology that will mean more of us will see the economy and our jobs change in ways not seen since the Great Depression in the 1920s.

It’s time for Britain’s own “New Deal”, it’s time to look after number one and start putting the British people’s interests first before we hand out charity and aid to foreign countries and global crisis’.
If the Tories fail to re-capture the working-class Brexit revolution, and forget the underclass, they will be consigned to the political wilderness of the Blair era.
Britain is ready Rishi, are you?
