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HIGH LIFE: Celebrities who are getting into the legal Cannabis business

CBD oils, “top-of-the-range” marijuana, THC-infused drinks… We take a look at the cannabis brands launched by celebrities.

After wine (Sarah Jessica Parker, Brad Pitt and Angelina Jolie) and cosmetics (Rihanna, Selena Gomez…), cannabis is the hottest trend among celebrities looking to invest in or launch their businesses. From CBD oils to ‘top-of-the-range’ marijuana and THC-infused drinks, we take a look at the brands launched by celebrities.

But you should know that marijuana is still illegal in the UK while CBD is legal. Besides, if you want to buy cannabis seeds, you can legally order them online and find helpful information about feminised seeds BSF on the best websites. 

Justin Bieber, pre-rolled joints with a peach flavour

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“I got my peaches out in Georgia, I get my weed from California”, sings Justin Bieber in his summer 2021 hit, Peaches. Buoyed by this success, the Canadian singer teamed up with Californian brand Palms at the end of October to market a range of pre-rolled joints… with a peach flavour.

“I’m a fan of Palms and everything they’re doing to make cannabis accessible by helping to destigmatise it – especially for the many people who find it useful for their mental health”, commented the artist in a press release.

Interviewed about this new project by Vogue, Justin Bieber indicated that part of the profits generated by the sale of these products would be donated to the “Last Prisoner Project”, an organisation that fights for criminal justice reform in terms of anti-drug policy and “Veterans Walk and Talk”, a charity that uses cannabis and walking as therapy for ex-servicemen.


In 2014, the family of singer Bob Marley, who died in 1981, launched its official brand of marijuana-based products called Marley Naturel. The products on offer include seeds of a variety similar to that which the Jamaican singer used to consume in Jamaica, as well as cannabis oil and developments in the form of infusions.

“Bob Marley saw weed as something spiritual, capable of awakening our well-being, deepening our thinking, being in touch with nature and releasing our creativity,” said Cedella Marley, the singer’s daughter, in a launch press release.


An avid weed consumer who has never hidden the fact, Snoop Dogg launched his Leafs by Snoop brand in 2015, a few months after investing in a medical cannabis home delivery company, Eaze. At the same time, the singer launched a website dedicated to cannabis,

Merry Jane is a kind of “cannabis encyclopaedia”, presented as an online source of information on cannabis (the Wikipedia of marijuana, in short), with, among other things, a database on the different types of weed, an application for locating legal sales sites, as well as “cultural” and editorial content, such as cooking recipes or video testimonials. The site has since been expanded to include an online CBD sales platform.

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“Happy Dance is a collection of premium CBD products designed for mums. Why mums? Because if anyone needs a little more calm in their routine, it’s them”. That’s the pitch for Happy Dance, the CBD-based cosmetics brand launched in May 2020 by actress Kristen Bell in collaboration with Lord Jones.

The products on offer include body butters, lotions, bath bombs and CBD-infused solid soaps.


Seth Rogen launched “Houseplant” in California in March 2021 with his friend, screenwriter Evan Goldberg. The Canadian actor announced the arrival of his brand on Instagram and is promoting his cannabis with the best ambassador of all: himself.

Cannabis and legislation in the United Kingdom

If we look at the UK Government website, we can see that marijuana is currently a class B drug. What does this mean? The penalties for possession of cannabis can range from unlimited fines to imprisonment for up to five years.

However, the police take a more relaxed approach to the subject, and it is rare to have to pay a hefty fine on the first warning, let alone a trip to prison. Usually, if the quantities involved are small (for personal consumption, for example), the person only receives a warning. On the second offence, a fine of around £90 is imposed, and from the third onwards, the penalties become more severe.

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Growing cannabis seeds

The penalties for growing cannabis plants are unlimited fines and up to 14 years imprisonment (not including complications). They are also categorised according to their seriousness:

• Large greenhouses and houses converted into drug factories

• Empty rooms and medium-sized flats used solely for this purpose

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• Possessions of between 10 and 28 feet in size.

It should be pointed out that in the latter case, any medical prescription authorising the use of marihuana or cannabis is considered a mitigating circumstance, and it is, therefore, rare to see sick people sentenced to prison.

Paradoxically, it is possible to possess, buy and sell cannabis seeds of all types, but it is illegal to germinate or grow them.

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